Your brand identity is your business realised in the hearts and minds of its audience.
It should be describable, memorable and most of all relevant to your business, in terms of what you’re selling and who you’re targeting.
Branding should create emotional engagement and curiosity with the customer, adding value and trustworthiness to your company behind the brand. It should set the appropriate tone and communicate your intended message clearly.
A logo should be unique, and give an insight into your business and what you can offer. What is it about your company that sets you apart from your competitors?
It should be aesthetic, it should add value and fulfill the needs of the user.
Whether you’re a start-up or a well-established company in need of a fresh look / re-brand we can help ensure the first impression of your business is the right one.